{"id":4151,"date":"2018-04-03T00:00:00","date_gmt":"2018-04-03T05:00:00","guid":{"rendered":"http:\/\/devimco.com\/west-tower-design-closer-look-west-coast-look\/"},"modified":"2021-08-11T10:56:18","modified_gmt":"2021-08-11T15:56:18","slug":"west-tower-design-closer-look-west-coast-look","status":"publish","type":"post","link":"https:\/\/devimco.com\/en\/west-tower-design-closer-look-west-coast-look\/","title":{"rendered":"The WEST tower design: a closer look at the West Coast look"},"content":{"rendered":"<p>Patrick Blanchette, architect at Devimco Immobilier, contributes to the ESTWEST project\u2019s design by taking part in its development and marketing strategies. With nearly 10 years\u2019 experience in his field, Patrick has accrued extensive expertise in residential, commercial and institutional project development. Today, he shares the design inspiration behind the West tower.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>California dreaming<\/strong><\/h2>\n<p>As the polar opposite of the EST tower, whose design was inspired by Eastern traditions and features monochrome, Asian-style undertones, the WEST tower\u2019s setting draws features from the West Coast and its characteristic warmth. \u201cFaded pink, porous textures, burnt wood and warm, sun-kissed colours are all core elements,\u201d said Patrick. \u201cThe first tower\u2019s marble accents become smoky quartz or onyx in the second structure, and tropical plants give way to cacti.\u201d The stark contrasts between both towers are also felt through their overall ambiance. \u201cThe WEST tower\u2019s decor showcases a nighttime effect, Mad Men aesthetics with matted glass, frosted textures, and drapes creating a plush atmosphere,\u201d adds the architect. These influences are also reflected in every condo unit, whose materials feature caramel tones, white and terrazzo textures.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Inspiration abounds<\/strong><\/h2>\n<p>\u201cYou can\u2019t plan for inspiration,\u201d concludes Patrick. \u201cI can find it anywhere, whether in my day-to-day life or while travelling. Obviously, the latter really affects me the most. For example, our design inspiration shot through the roof last February, when we visited the Stockholm Furniture Fair and saw the latest projects out of Denmark. In large-scale projects like ESTWEST, we need to engage in comprehensive reflections about our message. We must absolutely take the source material into account. While integrating a few design trends can be an interesting option, our architectural choices always focus on permanence. That way, we can create a story while meeting market demand. In essence, we develop harmonies that reflect realities and designs that meet market needs.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>The WEST tower, the ESTWEST project\u2019s second phase, is now in full swing! <a href=\"https:\/\/estwestcondos.ca\/west\/fr\/projet-immobilier-montreal\/\">https:\/\/estwestcondos.ca\/west\/fr\/projet-immobilier-montreal\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patrick Blanchette, architect at Devimco Immobilier, contributes to the ESTWEST project\u2019s design by taking part in its development and marketing strategies. With nearly 10 years\u2019 experience in his field, Patrick has accrued extensive expertise in residential, commercial and institutional project development. Today, he shares the design inspiration behind the West tower. &nbsp; California dreaming As [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[434,2],"tags":[197,492,174,495,52,493,490,36,198,491,494],"projet":[157],"quartier":[481],"vocation":[435],"class_list":["post-4151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-uncategorized","tag-ambiance","tag-architect","tag-architecture","tag-caramel","tag-design","tag-drapes","tag-influence","tag-inspiration","tag-mad-men","tag-reflections","tag-textures","projet-estwest-condominiums","quartier-shaughnessy-village","vocation-residential"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The WEST tower design: a closer look at the West Coast look<\/title>\n<meta name=\"description\" content=\"Patrick Blanchette, architect at Devimco Immobilier, contributes to the ESTWEST project\u2019s design by taking part in its development and marketing strategies. 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